As we reach the final countdown to this year’s show, it’s a busy period for the event team as they make the final preparations. From confirming final seminar schedules to checks on show features, the team is busy making sure everything is in place for visitors and exhibitors alike to make the most out of the 2016 exhibition this October.
Alongside a wide range of exhibitors representing the rotorcraft industry, this year’s programme will see the seminars follow a modular style format offering shorter sessions tailored to the attendees’ schedules. New streams include the Insight Seminars and Technical Workshops, alongside the returning Business Leaders Forum, EHA Rotorcraft Seminars and Safety Workshop. The event will also feature the newly introduced Operators Forum, held over a working lunch on Tuesday 11 October. This is an exclusive opportunity for operators to meet and discuss the biggest issues and challenges they currently face within the industry.
So, what goes on behind the scenes of Helitech International to make all this possible? I caught up with different members of the team to give you a sneak peek into the various operations behind the show. This week we meet Marketing Manager, Rebecca Hearn…
Can you describe a day in the life of the Helitech International marketing team?
There is no typical day in exhibition marketing, our focus changes as we move through the show cycle but we are always juggling several projects. With less than three weeks until the show, pushing out the right information to our visitors and exhibitors is crucial and we make sure to do this through multiple channels including email, direct mail, advertising, social media.
As exhibitors share their plans for the show, and the speaker line up is confirmed for the seminars and workshops, we are in constant communication across the team to share this information with our audience. By working together, we can make sure that all show information is accessible via the website and mobile app so exhibitors are kept up to date with all logistical requirements and visitor can easily register ahead of the show.
How would you sum up Helitech International in three words?
Source, network, share.
Why do you think someone should attend?
It’s a great opportunity to meet and network with the rotorcraft industry from across all corners of the world. We already have visitors registered from around 60 countries and companies exhibiting from 20 countries across the supply chain. Our new format seminar and workshop programme and the Industry Networking Reception we are holding on Tuesday offer additional ways to connect with peers and share ideas and experiences from across the industry.
What is the best thing about the show?
The great advantage of events is that it gives visitors and exhibitors alike the chance to meet with such a large number of people in one place over a concentrated period of time. As Helitech International is focused on the civil and para public rotorcraft sector and has a strong European presence it has a unique offering in terms of the exhibitors and visitors we attract. Our attendee research shows a third of them don’t attend any other events so it’s a great opportunity to connect with these people.
How can exhibitors make the most out of the show?
For exhibitors to get the most out of the show they need to ensure they are promoting their presence and what they’ll be showcasing at the exhibition to potential and existing customers.
We offer a number of tools to help them do this from banners they can add to their website and emails including their stand number, to personalised invitations and registration forms they can distribute to their database. It’s also really important that they engage with our PR team to let them know what they will be doing so this information can be included in our promotional emails, newsletters, press releases and in blogs like this!
What’s the best thing about working as part of the Helitech International team?
The Helitech International team is quite a small one so we are pretty close knit, we get on well, supporting each other in our work and making sure we have fun both in the office (we have a couple of bakers on the team so there are regularly treats on the go) and by having the occasional social night out with a few drinks!
What celebrities have visited the show?
Over the year’s there’s actually been a couple of good celebrity spots, one of my favourites has to be meeting one of history’s greatest military aviators, Captain Eric ‘Winkle’ Brown at last year’s show. We were also incredibly lucky to have Simon Weston OBE, a Falkland’s War Veteran, author, public speaker & charity supporter, attend the show in 2013.